Google has evolved drastically when it comes to SEO ranking over the years. 2020 has specifically come with tons of technical, on-page and off-page optimization factors. Since website speed optimization is what these factors are focused on, you need to keep up with these changes. Here is a detailed explanation of six trends that Google has introduced this year.
1. Pure technical SEO optimization
Pure technical SEO focuses on website structure. Improving a website structure helps search engine indexer bot in finding your website quickly. Before starting your on-page and off-page optimization strategies, you should make sure that your website is well laid out.
Technical optimization of websites includes setting up robots.txt, sitemap.xml, handling 404 errors, website speed optimization and improving responsiveness. Image and Video optimization processes such as reducing their size, providing alternative texts and describing your images also contribute to technical SEO optimization.
2. Onpage optimization
Pure onpage optimization refers to the optimization of website technical structure and content. Some factors that you should consider in on-page optimization in 2020 include:
• Keyword optimization
You should be armed with tons of keywords, keyword modifiers and keyword variations that you want to optimize in your content.
• Meta description
A Meta description is a compelling text at the start of your content that can be viewed as an advertisement tool for your page. Although Meta descriptions are not direct ranking factors, Google recognizes them as an answer to many search queries.
• Meta Title
Since a title appears as the first line of a search result. A good page title is not only an important ranking factor but also enables searchers to choose your page over others.
3. Content optimization
Despite updating and renewing your old website content, this good SEO ranking demands the production of new content regularly. Although Google tends to rank high fresh content, changing entirely what is in your pages is not recommended as it means a change in the context of the information on your website. Content optimization can be done manually or with the use of the software.
The best content optimization strategies that you should embrace this year include fixing grammar errors and rearranging your text to look somehow different. You should also consider a change of your topics to match your users’ opinions and even to the content. Depending on how your competitors restructure their content, you should also update your contents to adapt to their changes accordingly.
4. SILO structured internal linking
Even if you have the best website content, you will not succeed if you ignore site structuring in a way that is easy for your users and Google to access. A silo structure involves arranging your content in categories and publishing relevant information in them. If the content you post in these categories, you have already succeeded in creating internal links.
How a SILO architecture improves your SEO ranking is by making your users stay interested in your site since it keeps relevant and organized information. This factor also shows Google that you are aware of what you are talking about in your site. If you have a website offering different products, you should also arrange your inventory in categories and sub-categories.
5. Offpage optimization
Although offpage optimization is a crucial SEO optimization factor that is often overlooked. Many people ignore offpage optimization since it requires relatively more time and energy than onpage optimization.
Outreach, which is the process of reaching out to site owners and pitching your content, is the most important for offpage optimization.
Before embarking on backlinking; a high authority ranking factor, you need to keep the following in mind:
• Domain authority
This is a measure of the trustworthiness of a website showing its worth linking. It is recommended to backlink to external sites with a good reputation.
• Dofollow vs nofollow
A dofollow link indicates to a search engine that it can follow the link on the referring website. A search engine cannot follow a nofollow link. Although many sites feature a combination of these, you should keep a balance of the two by ensuring that you utilize more of the dofollow links.
• Uniform Resource Locator (URL)
You should ensure that the URL you use to backlink another site is simple and does not contain several special characters.
• Anchor tex
This is the first text that a visitor will see before they access your actual website. You should include keywords and their variations that you want to rank in your content.
6. Server stability
Your server should be able to promise excellent uptime and speed for your website. To make sure that you get fast and stable web hosting, you should choose a server within your geographical location. If the server is close to you, you are assured of a naturally quicker response time for your site.
One of the best web hosting solutions is provided by Hostens, which offers servers located in the USA, Asia and Europe.
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To improve your indexation, you should enhance your site and page speed by choosing a stable server. To improve your server response time, you should also fix bottlenecks such as slow routing, slow database queries and lack of adequate memory.
These SEO ranking factors are essential if you want to improve your digital presence in 2020. Since SEO ranking is a dynamic field, you should update these factors as soon as possible before they also become obsolete.
The article is prepared by https://www.hostens.com
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